Strategic Goals
Al Salam Bank Group 2024-2026 Strategic Objectives
8
Strategic Goals
6
On Track
2
At Risk
63%
Avg Progress
17
Programs
66
Projects
Showing 8 of 8 goals
Digital Leadership in Islamic Banking
Become the leading digital Islamic bank in Bahrain and expand digital capabilities across all entities
Digital Adoption Rate
Target: 85%
Mobile Active Users
Target: 200K
Digital Transaction Share
Target: 90%
Key Milestones
Ahmed Al-Mahmood
Chief Digital Officer
Customer Experience Excellence
Deliver exceptional customer experience across all touchpoints with industry-leading NPS scores
Net Promoter Score
Target: 70
Customer Satisfaction
Target: 4.7/5
First Contact Resolution
Target: 85%
Key Milestones
Maryam Al-Khalifa
Chief Customer Officer
Sustainable Profitability Growth
Achieve 15% year-over-year growth in net profit while maintaining cost efficiency
Net Profit Growth
Target: 15%
Cost-to-Income Ratio
Target: 38%
Return on Equity
Target: 14%
Key Milestones
Rafik Nayed
Group CEO
Operational Excellence & Efficiency
Streamline operations and achieve 30% improvement in process efficiency through automation
Process Automation Rate
Target: 75%
STP Rate
Target: 85%
Employee Productivity
Target: +30%
Key Milestones
Khalid Al-Murbati
Chief Operating Officer
Risk Management & Compliance
Maintain robust risk management framework and ensure 100% compliance with CBB and Sharia requirements
Regulatory Compliance
Target: 100%
NPL Ratio
Target: <3%
Capital Adequacy
Target: >16%
Key Milestones
Fatima Al-Zayani
Chief Risk Officer
ESG & Sustainable Finance
Lead in sustainable Islamic finance with BHD 500M in green Sukuk and ESG-compliant investments
Green Sukuk Issuance
Target: BHD 500M
ESG Portfolio Share
Target: 25%
Carbon Footprint
Target: -30%
Key Milestones
Jawad Mohammed
Head of Sustainable Finance
Talent & Culture Transformation
Build a high-performance culture and become employer of choice in Bahrain's financial sector
Employee Engagement
Target: 85%
Bahrainization Rate
Target: 90%
Voluntary Turnover
Target: <6%
Key Milestones
Noura Al-Sulaiti
Chief Human Resources Officer
Regional Expansion - Takaful
Expand Solidarity's Takaful business to UAE, Kuwait, and Oman with BHD 100M in new premiums
New Markets Entered
Target: 3
Partnership Agreements
Target: 5
New Premium Target
Target: BHD 100M
Key Milestones
Abdullah Al-Romaihi
Regional Expansion Director